Complete technical details

OPTIMUS ENGINE

The systems, workflows, approval layers and measurement capabilities that power the complete visibility infrastructure.

The SEO Plugin

One business-branded WordPress plugin, self-updating fleet-wide through our own release channel. For Wix, Squarespace, and custom-HTML sites, the edge worker delivers the same layer. Everything below is live in production.

Audit & Fix

Full-Site Audits & Health Score Live

Every page crawled, scored, and turned into a prioritized work queue.

  • Full crawl with page-level health scoring and prioritized issue lists
  • AI-readiness scoring alongside classic SEO health
  • XML and HTML sitemap audits
  • Security-header hygiene scoring (7 standard headers)
  • Projected post-fix score shown next to the current score

Fix Modules — Approve-Then-Apply Live

The plugin fixes what it finds — never without sign-off.

  • Meta titles and descriptions, headings, images, alt text
  • Schema gap-fill: structured data blocks generated per page and applied on approval
  • Redirect and consolidation recommendations
  • Preview → approve → apply on every change; edits surfaced before anything touches the site
  • Snapshot and restore path for transported changes

Content Transport Live

Works where other tools can't — from inside WordPress, outward.

  • Audits run cleanly on Cloudflare / firewall-protected sites that block every external crawler
  • Pages pushed from inside the site to the engine — same analysis, no blocked fetches
  • Automatic fallback to standard external auditing

Topical Authority Builder Live

We reverse-engineer page 1, then out-cover it — topical authority competitors can't match.

  • Keywords, entities, and topics extracted from the actual page-1 results for each target query
  • Written with semantic SEO methodology — entity-attribute-value structure, answer-first, every claim gated — so one page covers what competitors need three to say
  • Blocks placed at a chosen anchor on any page, with structured data attached
  • Ship-gate refuses any block carrying a broken image — bad assets never reach a business site
  • Per-block install status and failure diagnostics reported back
Content & Trust On-Site

Query Fan-Out Knowledge Hub Live

A knowledge base on the business's own site, built from the questions people actually ask — not guessed topics.

  • Query sources: the literal queries each major LLM generates (ChatGPT, Gemini, Claude), Google AI Mode attributes, and real search queries
  • Citeable, self-contained answers structured for AI retrieval
  • Claim gate: a panel of separate AI models votes on every factual claim before publish — fabrications can't ship
  • Hourly sync keeps published answers current
  • Pairs with off-site knowledge hubs for cross-web consensus (see Off-Site)

LLM-Friendly FAQ Block Live

The questions Google, LLMs, and real customers ask — answered where AI can extract them.

  • Question banks built from three sources: Google question data, LLM-generated queries, and the business's own services and specifics
  • Definitive, self-contained answers — each one extractable and citeable on its own
  • FAQ structured data attached so answers qualify for rich results
  • LLM-friendly format: question heading, answer first, real values

Advanced Schema Block Live

Structured data that tells Google and LLMs exactly who the business is — in the language machines parse first.

  • Full JSON-LD graphs: LocalBusiness, Person, Service, FAQ — connected, not scattered one-off tags
  • Industry-specific nested types (a dentist gets dental procedure types, not a generic business tag)
  • Entity connections to the business's profiles across the web, tying every property to one clear identity
  • Gap-fill: missing schema detected per page and generated for approval
  • Validated before deploy — schema ships tested, never on reasoning alone

Image Optimization & Syndication Live

Every image works as a geo and entity signal.

  • Geo-tagging baked into the image files themselves: GPS coordinates, business name, and keyword in the EXIF data — present in the actual served bytes
  • Alt text and image issues fixed through the audit modules, approve-then-apply
  • Unique, non-stock images per property — duplicate visuals are a footprint, so we don't repeat them
  • Images syndicated across the business's profiles, listings, and Google Business gallery

E-E-A-T Profiles Live

Google's trust signals for owner-operated businesses, filled from a guided form.

  • Owner and team profiles: licenses with lookup links, certifications, years in the trade, memberships, awards, community involvement
  • Team pages and owner bios rendered on-site
  • Person structured data with credentials, linked profiles, and specialties
  • Only real, provided facts render — nothing is invented

AI Markdown Layer Live

We serve LLMs the format they read best.

  • Clean markdown version of every page served directly to AI crawlers
  • llms.txt published and maintained automatically
  • AI-friendly robots directives — built for a citation business, never blocking the engines that recommend you
  • Markdown bot views logged into AI reporting
  • Same layer on non-WordPress sites through the edge worker

Passage Scoring Live

Every section graded the way AI retrieval actually reads it.

  • Six weighted rules: question heading, answer-first, real values, self-contained, hygiene, length
  • Strong / fair / weak grade per passage on every page, on every audit
  • Weak sections become a ranked fix-first queue — effort goes where movement is likely
  • One scorer for both channels: audits existing pages and screens new content the same way

Internal Link Intelligence Live

Site structure treated as a ranking asset.

  • Broken links, orphan pages, and hub-and-spoke gaps detected
  • Specific link placements proposed with anchor text, guarded against generic anchors
  • Approve-then-apply from the dashboard

HTML Site Directory Live

A machine-friendly map of the whole business, built automatically.

  • Auto-built directory page classifying services, service areas, and content
  • Services nested under their hubs; utility pages excluded
  • Rebuilds itself as the site changes
Protection & Operations

Site Security & Search Integrity Live

Outside-in detection for the hacks server scanners miss.

  • Catches cloaked spam served only to Googlebot — invisible to visitors and server-side scanners
  • Integrity scans, known-vulnerability checks, and injected-link detection
  • Search-result spam monitoring and content-drift detection
  • Login, expiry, and uptime watchdogs
  • Detects and alerts; cleanup stays human — no unattended file deletion on business sites

Health Monitoring & Core Web Vitals Live

Continuous watch, not point-in-time checkups.

  • Recurring audit cycles with score-drop detection and alerts
  • Core Web Vitals surfaced per site
  • Site-health diagnostics with parsed failure causes per feature

Fleet Updates & business-branded Live

multi-location operations built in.

  • Self-hosted update channel — publish once, every business site updates itself within hours
  • Versioned artifacts with one-click fresh-install downloads
  • Fully business-branded naming throughout — businesses see a clean, unbranded tool
  • Fail-closed site registration: only approved domains can connect

Edge Worker — Beyond WordPress Live

The same on-site layer for Wix, Squarespace, and custom-HTML sites.

  • Runs in the business's own free Cloudflare account — business-owned, business-branded
  • Schema, meta, geo-tagged images, and the site directory rewritten at the edge
  • Humans and AI crawlers see identical optimized HTML — no JS-only tricks LLM crawlers can't execute
  • Serves the AI markdown layer for non-WordPress sites

Near Me Engine In Build

Real jobs become ranking assets. Wins "[service] near me" with proof, not promises.

  • Techs text in a photo and a few details from the job site — no app, no logins
  • Each check-in publishes as a dated case study on the business's site
  • Google Business photo + post per job, geo-tagged to the neighborhood
  • Review queue before anything publishes

The Content Engine

The generation system behind everything the plugin places and every off-site property we publish.

Entity-First Content Generation Live

Pages built the way knowledge graphs and AI retrieval actually parse information.

  • Topical maps and content silos on entity-attribute-value structure
  • "Best X" money pages using the controlled Optimus pattern
  • Compliance gates before any page can publish; human review on everything
  • Zero AI fingerprints: banned-word enforcement, pattern detection, sentence rewriting

Query Fan-Out Harvester Live

The exact vocabulary AI engines search with — harvested, not guessed.

  • When users prompt an AI engine, it rewrites the prompt into literal search queries before searching — we harvest those rewrites from ChatGPT, Gemini, and Claude
  • Cross-engine consensus ranking: a query two or more engines generate is a top-priority target
  • Observed layer: the searches AI bots actually run on the business's own site
  • Durable per-business query banks, refreshed on schedule

Coverage Engine Live

What page 1 covers that the business doesn't — ranked by severity.

  • Reads the actual page-1 results for each target query
  • Extracts the topics competitors consistently cover (two-competitor consensus minimum)
  • business gaps ranked by severity into a work queue
  • Local pack reported alongside organic

Claim Gates & Fact Panels Live

Every factual statement is voted on before it ships.

  • A panel of independent AI models votes on every claim — pricing, credentials, capabilities
  • Regulatory claims fail on a single flag
  • Pricing sections built from multi-model consensus, one per page
  • Failed claims are held for human review — never auto-shipped

Off-Site: Citations, Consensus & Topical Authority

The brand entity built and defended everywhere Google and AI engines look for agreement — the same verified facts and topical depth repeated in unique words across the web, until the consensus is undeniable.

Citations — 70+ Per business Live

Broad citation coverage through our dedicated citation system.

  • 70+ citations built per business across the citation ecosystem
  • Identical NAP (name, address, phone) on every listing
  • business email never exposed on listings — contact stays phone + website
  • business-owned and transferable from day one

Directories Live

The hand-picked tier that actually moves entity trust.

  • 41 hand-verified, tiered entity directories
  • Priority on AI-cited platforms (Yelp feeds ChatGPT's local recommendations)
  • Unique per-platform wording — duplicated text nullifies itself, so we never use it
  • Natural prose descriptions, never bare link lists

Web 2.0s Live

Automated presence building across the open web.

  • Automated account creation and posting across web properties
  • Browser automation that passes Cloudflare's hardest verification checks
  • Jittered per-business publish schedules — no shared footprint
  • business-owned accounts on per-business email infrastructure

Authority Builders Live

High-trust assets competitors don't build.

  • Podcast citations: scripted two-host episodes on the business's services, syndicated by RSS to Spotify and podcast directories
  • Document syndication: monthly branded PDFs auto-published to document platforms, linking to entity properties
  • Authority links live on outside profiles, never stuffed onto business sites

Off-Site Knowledge Hubs Live

The same verified facts, published beyond the business's site — consensus is what AI engines trust.

  • Knowledge hubs on outside authority properties mirror the on-site Query Fan-Out Knowledge Hub
  • Same claim-gated facts, uniquely reworded per property — never verbatim copies
  • On-site + off-site agreement builds the cross-source consensus AI engines retrieve and cite
  • Natural prose links anchor back to business pages

Reputation Management Live

The review story managed across every platform that matters.

  • Review presence managed across all major review sites
  • Review showcases built into business pages — including the platforms AI assistants weigh when recommending businesses
  • Brand information kept consistent across every profile
  • Real reviews only — no fabricated or incentivized review schemes, ever

Social Signals Coming Soon

Show up where locals are already asking.

  • Finds the relevant, active threads on Reddit, Quora, and Facebook groups where people ask about the business's services and area
  • Surfaces the exact conversations worth joining — real questions, real neighbors, real intent
  • Mentions and answers feed the same cross-web consensus AI engines weigh

Local Link Builder Coming Soon

Community authority links — the links only a real local business can earn.

  • Finds link opportunities from the sources that anchor a business to its city: local news outlets, chambers of commerce, community organizations, clubs, schools, events, and sponsorships
  • Each opportunity scored for local authority and relevance before outreach
  • Links no national competitor can replicate — earned from the community itself

Reporting & Proof

The layer that closes the loop: which engines read the site, which engines sent customers, and what got built.

AI Crawl Report Live

Who's reading the site — verified, not guessed.

  • Always-on logging of every AI crawler visit (GPTBot, ClaudeBot, PerplexityBot, and more)
  • Spoof detection separates verified bots from fakes impersonating them
  • Per-bot trends over 7 / 28 / 90 days with period-over-period change
  • Top pages AI engines read most, including markdown-layer reads

AI Referral Attribution Live

Not just "we optimized" — this engine sent these customers.

  • Tracks visitors arriving from ChatGPT, Perplexity, Gemini, Copilot, Claude, Grok, Meta, You.com, and DeepSeek
  • Attribution down to the landing page
  • 30-day trends and top AI-landing pages in every report
  • Privacy-safe by design: AI-bot activity is logged in detail; human visitors are anonymous aggregates only

business Reporting Live

One report that covers classic SEO and AI visibility together.

  • Site health, fixes applied, and audit history
  • AI visibility section: crawls, verified bots, referrals, top AI pages
  • Honest empty states — no inflated numbers when there's nothing to show

Ops Dashboard Live

The command center the full program runs through.

  • business CRM with phase and pipeline tracking across every tool
  • Output review queues: draft → review → approve
  • Silo publishing controls and plugin distribution
  • Built-in AI assistant for the team

How It Works

Every business engagement follows the same loop:

Audit Query Fan-Out + Topical Map Claim-Gated Content On-Site via Plugin Citations + Consensus Off-Site AI Crawl + Referral Proof

The audit and coverage engine surface every gap. The engine writes to the exact queries AI engines generate. The plugin places it and serves LLMs clean markdown. Citations, directories, web 2.0s, authority builders, and knowledge hubs build the same verified facts into cross-web consensus. The AI crawl and referral reports close the loop with proof — which engines read it, and which engines sent customers.

Methodology

Entity-First SEO

Every heading follows entity-attribute-value structure. Content is built around what the business verifiably is and does — the format Google's Knowledge Graph and AI retrieval systems parse.

AI Search Native

We target the literal queries AI engines generate, structure passages for LLM retrieval, serve markdown directly to AI crawlers, and then measure crawls and referrals per engine. Optimize, then prove.

Consensus Building

AI engines trust facts that agree across sources. On-site and off-site knowledge hubs, citations, and directories publish the same verified facts in unique words on every property — agreement without duplication.

Verified Facts Only

Multi-model claim panels vote on every factual statement before publish. Regulatory claims fail on a single flag. No fabricated credentials, prices, or capabilities — ever.

Zero AI Fingerprints

Banned-word enforcement, sentence rewriting, AI-pattern detection, no filler, no tells. And a hard rule: no scaled auto-published content — everything content-shaped is human-reviewed.

No Footprint

Jittered per-business publish schedules, unique per-platform wording, distributed infrastructure, business-owned accounts. Scale without a detectable pattern.

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